Posted by Aaron on March 15th, 2010

What’s that, you don’t have an artist’s statement? How do you expect people to understand all of your pretentious goals if you don’t write an indecipherable, abstract, and self-involved narrative about them?
Okay, I’m mostly kidding. Seriously, though, writing an artist’s statement is important—sometimes even necessary—if you are going to show your work in a gallery. On top of that, it can also be a great exercise for your own self-exploration; sometimes being forced to put your motivations into words can help you to focus yourself creatively.
Read the rest of the article for tips on writing your own kick-ass artist’s statement! Read the rest of this entry »
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Posted by Aaron on March 13th, 2010
After suffering from a complete server meltdown in my self-hosted environment, where my gallery website once lived, I started to think pretty seriously about hosting my photographs somewhere else. I wanted to know that all of my images were being backed up, that I wouldn’t lose precious metadata, and as long as someone else was writing the software, I wanted a more robust e-commerce system.
I decided to research photo hosting services. Because my co-instructor and friend Chris had been using Photoshelter for some time and had nothing but good things to say about it, it started at the top of my list.

This is a story about my experiences with Photoshelter and why you should probably stop reading right now and sign up.
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Posted by Aaron on February 25th, 2010
In my workshops I teach people how to organize their photos, both the physical files on disk as well as their Photoshop Lightroom catalogs. Although I’ve been teaching these classes for years, I realized that I’ve never once written about it.
Well, that’s coming to an end.
What you’re about to read is a totally inclusive, top-to-bottom, front-to-back workflow for organizing, sorting, and managing your digital photos using Adobe Photoshop Lightroom. Similar techniques will, I’m sure, apply to Apple Aperture, though all keyboard shortcuts and terminology will be Lightroom-specific.
For the record, I use Lightroom on a Mac and chose it because of Adobe’s openness to beta testing and feedback from the photography community, which I believe has made Lightroom the best tool for the job. Let’s get to it. Read the rest of this entry »
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Posted by Aaron on February 23rd, 2010

Have you heard of the fabled “neutral density” filter before? Whether or not you know what one is, I’m about to blow the lid off this mysterious piece of kit, totally demystify the nineteen (well, four…) ways their strengths are measured, and give you some awesome tips for using them effectively in the field.
Starting from the top, what exactly is an ND filter, anyway? Read the rest of this entry »
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Posted by Aaron on February 15th, 2010

No, no, not you. Other digital artists, like those guys who spend ten days recalibrating all of their equipment before developing each photograph. I hope you don’t do that.
What I mean by “functionally retarded” is, ironically, that these artists are smart—very smart. Genius level, in some cases. However, their intelligence draws them into an irrational attention to detail and measurement, which incurs a logarithmic increase in effort for each fractional gain in image quality.
As a digital artist, you are faced with an ever-expanding array of tools that can be brought to bear on your work. The mere existence of such tools is an invitation, to some, to spend the rest of their lives tweaking and re-developing a single image, printing it on every possible paper, using every possible ink combination, surface treatment, and mounting option. This is not what I would call art, it is completionism, pure and simple. Read the rest of this entry »
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