Is it a good idea to give away work for self-promotion? Can you realize secondary gains from charity? I like to think of myself as a charitable person; my stance has typically been to give things away in the name of recognition rather than lock them up and hope to find a market for them in the future. I’d rather let the world see my work and appreciate it than stand on principle and be completely unrecognized.
That said, everyone has a different threshold of charity, and that threshold seems to be linked to their success and recognition. Completely unrecognized people give things away to gain exposure. After achieving success, they often stop giving things away to maximize their gains. Then, if they become very successful, they may begin giving things away again because they can afford to.
Because there are so many nuances to the ways in which creators may wish for their work to be used by others, the Creative Commons emerged, creating whole new gradations within the copyright system. Now, rather than saying “all rights reserved,” we can easily say “some rights reserved” and call upon a pile of pre-written legalese. Good idea? (more…)